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*Ju-Ju-Be B.F.F.

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Item #:30
In Stock
11 in stock

Product Details

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO


  • Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! 
  • Memory foam changing pad included ... nice 'n comfy, super cushy. 
  • Quick reach pocket for cell phone. 
  • 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! 
  • Unique main zipper closure system makes for easy access. 
  • Picture pocket to keep photos handy when bragging to friends. 
  • Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length. 
  • Optional shoulder straps ... so versatile! 
  • Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space! 
  • Back pocket works great for diapers and wipes organization. 
  • Structured bottom with luggage feet. 
  • Teflon™ fabric protector … helps repel stains.
  • Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
  • Crumb Drains ... bye-bye mess! 
  • Metal Hardware ... we don't trust any of the cheap plastic stuff. 
  • Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
  • Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D


5 Stars
Favourite Gift !
I was gifted this at my baby shower (used I believe in the color Royal Envy) and i dont know what i would do without it. I love how much space it has, i havent even touched half the storage areas yet! there are 4 large pouches that i can fit 3-4 prefolds in each. I fit my wallet, wipe container and 6 AIO diapers in the main compartment as well.
Did you find this helpful?  2 of 2 Found Helpful
Reviewed by:  from North Vancouver. on 4/2/2016
5 Stars
Loving this bag so far. Really easy to find things. You can open the zippers with one hand! The ability to use the bag as a backpack is a huge bonus. Fits everything that we need for a full day out with one in cloth.
Did you find this helpful?  1 of 1 Found Helpful
Reviewed by:  from Kelowna. on 4/3/2017
5 Stars
Totally worth the price
This diaper bag is perfect. I love how it's big enough for everything I need but not so big that it is hard to carry. Super versatile and cute!
Did you find this helpful?  1 of 1 Found Helpful
Reviewed by:  from Edmonton. on 1/6/2017
5 Stars
Great Bag
Super great bag, fits everything I need it to, is comfortable to wear/carry, easy to find everything inside, and looks great :)
Did you find this helpful?  1 of 1 Found Helpful
Reviewed by:  from Tillsonburg. on 6/22/2016
5 Stars
Love it!
Love how this bag is not a black hole! I use a be set in it and a quick to make it organized and I love it. The print is amazing and so playful and bold.
Did you find this helpful?  1 of 1 Found Helpful
Reviewed by: (Verified Buyer)  from Ontario. on 2/19/2016
5 Stars
Great transitional bag
The BFF is a perfect bag if you are looking for something to grow with you. This bag has the best of both worlds as it can be held by the top grab handle, worn on the shoulder or cross body by the detachable messenger strap, or worn backpack style with the detachable backpack straps. It has lots of room, and great internal organizational pockets. A nice big envelope pocket on the back houses the large memory foam change pad. This bag has a great front Mommy pocket, as well as generous sized insulated bottle pockets on the sides.
Did you find this helpful?  1 of 1 Found Helpful
Reviewed by:  from Alberta. on 2/15/2016
5 Stars
Perfect for cloth diapers
This bag is amazing for full day outings with cloth diapers. I can fit 6-8 aio cloth diapers, a wrap baby carrier, muslin swaddle, change pad, small/medium/& large juju be set pieces that hold first aid, snacks & 2-3 changes of clothes, I also keep baby bath items like soap, a brush and oil, wipes, shirt for me, mommy pocket with all my necessities, 2 snack towers, and probably more that I’m forgetting It’s great quality and fits so much when you pack it right
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Reviewed by:  from Ontario . on 8/28/2018
5 Stars
Obsessed with the BFF!
To me, this is the perfect diaper bag. The internal organization is perfect--I love to fill it up with Ju-Ju-Be Be Set or Be Quick organizer bags. It's convertible so you can choose to wear it as a backpack or messenger style. Ju-Ju-Be has tons of beautiful prints to choose from, and all their bags are machine washable!
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Reviewed by:  from Surrey, BC. on 2/13/2018
5 Stars
Perfect diaper bag
It’s a perfect diaper bag! Ihave the shadow waltz print and simply in love with this bag! Great storage compartments
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Reviewed by:  from Calgary . on 12/19/2017
4 Stars
I do love many of the features that this bag has however I do wish that it was slightly larger. I find it difficult to fit enough in the bag if I will be out for the entire day. I wish there was a bag size between the BFF and Be Prepared
Did you find this helpful? 
Reviewed by: (Verified Buyer)  from ONTARIO. on 10/17/2017


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