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Slime-tastic Adventures Await: Unbox Fun and Fantasy! Discover a world of squishy, stretchy fun with our "Slime" toy line, where each jar of slime is a new adventure waiting to unfold. Tailored to spark the imaginations of children, these themed slimes come with unique...

Shake off those teething blues with the Sweetie Rattle silicone teether. Made of soft, flexible silicone, this engaging rattle features multiple textures to soothe sore gums along with gentle rattle sounds to teach cause-and-effect. Product Details Age: 3mos+ Dimensions: 2.5" L x 1.83" W...

Objects in the Itzy Bitzy Mirror are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured feet, and grasps for the ribbons. Attach to your car seat for on-the-go entertainment and sensory play. Tummy...

Meet Bitzy Crinkle, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke collection, this baby crinkle toy includes different elements for your little one to explore and enjoy. Features include soft natural cotton fabric (in the shape...

Delight your baby with Pea Pod Pals, a sensory toy designed to spark curiosity and development! Featuring 3 soft peas with unique textures and sounds, it encourages grasping, shaking and exploration. Bright colours and adorable faces captivate and charm, while the clip-on pod makes...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus. The soft silicone teether, colourful dancing beads and gentle rattle sounds are perfect for sensory seekers tiny to toddler. Product Details Age: 3mos+ Materials: silicone Dimensions: 3.5" L x...

Meet The Bitzy Pal, your baby’s new bestie & self-soother all-in-one! Extending from our Bitzy Bespoke toy collection comes a playful plush lovey beautifully crafted with a soft, cotton textile & complemented by a pacifier featuring a natural rubber nipple. Vibe check: instantly soothing...

"A mouse took a stroll through the deep dark wood,A fox saw the mouse and the mouse looked good." Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and...

Snuggle up to your favorite nursery rhymes and drift into the magical worlds of all your most beloved fairytale characters with this unique collection of enchanting stories carefully selected to enthrall 4-year-olds. Enjoy the classic tales of The Ugly Duckling, Jack and the Beanstalk,...

Jolly Jumper® Jumbo Toy Hammock provides 6 feet of storage space and is easy to install. Includes 3 hooks and wall anchors for use in any corner of the house.   Keep toys off the floor and your child’s bedroom (mostly) tidy! Product Details Keeps...

Keep baby's bath toys organized with Jolly Jumper® Bath Tub Toy Bag. Product Details Quick dry mesh ensures mould-free storage Easy, no-damage installation with included suction cups White toy bag blends with any bathroom decor Package Dimensions: 6" x 6" x 1.25" Weight: 0.2 lbs...

Hugs wanted! The Love, Stella soft doll features fabric hair, plump tummy, bitty belly button, a unique magnetic pacifier, and sittable design. The Love, Stella dolls are the perfect size for holding, hugging, and nurturing role play to foster social and emotional development. Dolls...

Ginger, the Courageous Kitten isn’t scared of anything, except the dark. Join Ginger as she hunts for her special blankie, overcomes her fear, and learns about being courageous in times of need. The perfect bedtime story with stunning illustrations. Product Details Dimensions: 9.1in x...

Turn paint by numbers into an epic adventure Beginner painters can create their masterpiece in no time with this sweet and smart colour by numbers kit. Bring two epic adventures to colourful life by following the number guide and using the included premium paint...

This chunky animal puzzle features a variety of fun critters that your child can stack, sort or nest in different ways to develop their cognitive and fine motor skills. Each animal has its own unique features to help children identify them by name, habitat,...

Celebrate love and togetherness in this enchanting book for babies from bestselling author Patricia Hegarty, a wonderful Valentine's Day gift! Wake up, baby, it's a brand-new day! Join along with mamma turtle and her little one as they explore their big, beautiful world. Written...

From a digger to a dump truck, a fuel truck to a fire engine, this is a colourful collection from Roger Priddy for all little fans of big trucks. The black outline illustrations have card flaps to lift which reveal what's going on inside...

Explore the wild and wonderful magic of nature from alligator to zinnia! Children are curious little sponges. Help them absorb the concept of the alphabet by finding ABCs in the wild. The egret, ermine, elk, and eagle all start with "E"! Did you know...

The Bashful Black & Cream Puppy Comforter is a portable patch of softness. This characterful puppy has been designed to comfort with squashy paws to hold onto and an un-stuffed tummy to hug. Made with soft cream fur of recycled fibres with adorable perky...

Discover the wobbly fun with Hape's Wobble Wonder Stacker. Stack the colourful egg shells and watch it wobble and sway in delightful, unpredictable ways. Maybe you'll find the chick that's hiding too. Benefits Perfect for tummy time: This stacker encourages babies to practice reaching...

It's time to relax and have fun at your very own hair salon! This kit is perfect for young hairstylists who want to express their creativity by styling trendy hairdos. Encourage your child to role-play as a hairstylist using the different tools and accessories...

Come and experience the joy of music and rolling fun with our House-shaped Ball Rolling Game. You can navigate through the colourful maze or take out the xylophone board for individual melodic play. Pound the ball from the house chimney and watch it roll...

Take your cute turbo turtle for a spin around the living room! With bright, colourful, patterned wheels and a push/pull/carry handle made from silicone which is 100% safe to chew! Product Details The Racing Turtle is not just an adorable toy that rolls, it...

When the fuel gauge is in the red, it’s high time for the SIKU cars, trucks, tractors, and buses to make their next fuel stop at the SIKUWORLD petrol station. The petrol station is supplied by the new SIKU energy tanker: a three-axle tank...

Let your coloring art stand out with Brilliant Bee crayons. This cute crayon set comes with triangle crayons that have a great ergonomic fit and won’t roll away. The crayon colors lay smoothly on paper and are a delight to color with. Brilliant Bee...

When I Wonder is a gorgeous tale for baby and parent to read together. Our bold little kitten explores the world, asking her mama lots of questions. With vibrant pictures, playful rhymes, and gentle surprises this hardback is magic to share. Product Details Dimensions:...

These sturdy blocks will inspire hours of play and generations of builders. Product Details 50 ASSORTED PIECES: This set includes a range of wooden blocks, rectangles, cylinders, triangles and arches that come in an array of bright colours, including blue, green, red, yellow and...

Chew on this! Itzy Keys are the perfect accessory for teething baby! Our textured baby teethings rings are easy for baby to hold and include a silicone sloth, cold water-filled leaf and koala teether toy--all ready to help soothe baby’s sore gums throughout different...

This stackable and colourful puppy helps children identify different shapes and colours, as well as barks when his head is knocked. Product Details Promotes hand-eye coordination Encourages hearing/listening Develops dexterity Product Specs Age group: 12 months+ Pieces: 6 Batteries: 2 LR44 (included) Dimensions: 9.6...

Travel back in time to the prehistoric era with this 1.5 metre floor puzzle. 200 puzzle pieces come together to reveal an exciting dinosaur scene. When the lights go out, the dinosaurs’ skeletons are revealed. The included 10 fun fact dinosaur cards allow children...