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Waiting rooms. Long flights. Train rides. Keeping kids busy and engaged while they’re on the go can be a challenge - until now! This super-handy travel friendly colouring set not only includes 48 pages of illustrations and 9 jumbo crayons; it’s also designed with...

Show off your love of friends of all kinds with Tattoo-Palooza temporary tattoos. The Funtastic Friends glitter tattoos set comes with 3 temporary tattoo sheets filled with fun animal friends. That’s over 50 tattoos of colourful llamas, sloths and unicorns to name a few....

The Mighty Megaphone is a high-quality, battery-free, musical toy that echoes your toddler’s voice. It helps them understand how to project their voice and to express themselves creatively while role-playing. Not only does it build their confidence, but it also introduces them to music...

Chew on this! A pop of personality: a teething bestie and baby sensory toy all-in-one! Our Itzy Pop push bubble toy is the perfect way to engage your little one’s mind and senses. The push pop movement and sounds will keep baby’s attention while...

Heart to Heart Stacking Crayons is the amazing stackable crayon set all in one crayon. Each heart has a single coloured crayon and is totally interchangeable from the rest. Mix and match the 12 colour hearts so you can make your own unique Heart...

Talk to the ducks with our mini duck whistle! This adorable duck whistle will have you quacking up a storm! Product Details Weight: 0.1 lbs Dimensions: 2 × 3 × 3 in Age: 3+ years

Sensory satisfaction! Soothe and massage baby’s sore gums with Itzy Ritzy’s Teensy Tubes! The textured hollow tube collapses and flexes reaching both front teeth and back molars for all stages of teething. Prouct Details Age: 3mos+ Materials: 100% silicone Dimensions: 2.2 L x 1.95...

Squeeze in some fun! With Itzy Splash Pals bath time play is overflowing with possibilities! These squeezable fruit-shaped squirties and sprinkle strainer encourage motor skill development and are great for creating endless bath time adventures! Product Details Grape squirter dimensions- 2.4" W x 1.96"...

A sensory sensation for your little one! The Itzy Spinner is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are sure to captivate. The easy-grip handle turns and clicks keeping tiny hands busy. Soft ears and three clinking rings...

Hugs wanted! The Love, Stella soft doll features fabric hair, plump tummy, bitty belly button, a unique magnetic pacifier, and sittable design. The Love, Stella dolls are the perfect size for holding, hugging, and nurturing role play to foster social and emotional development. Dolls...

Smells so good! This lavender-scented soft doll has a magnetic pacifier, magnetic bottle, teddy bear companion, and a mini bedtime picture book. The Love, Stella Sleepy Time dolls are the perfect size for holding, hugging, and nurturing role play to foster social and emotional...

The Ritzy Rattle Pal is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sound and colorful textured ribbons, this playful baby rattle keeps your little one entertained and comforted. Whether in...

Perfect for Easter and spring, this innovative board book has a satisfying handle to pull. Who will hatch from each egg? Pull on the handle to find out! Each adorable baby animal is revealed, accompanied by an enjoyable crack-crack-crack sound. Book Features Bright, adorable...

Snuggle up with your baby boy or girl and share stories and nursery rhymes from this beautiful, padded board book with your toddler. Carefully chosen for 1-year-olds, they are easy to read with enchanting illustrations filling every page of the book. Enjoy the tales...

A delightfully fun, fact-filled planetary tale from the creator of the Baby University series! Travel around the solar system and celebrate what makes each planet unique! From Neptune to Mercury and all the planets in between, each one is different and each one is...

Fun Fillers take the fuss out of curating the perfect sensory play activity! Each pack includes themed sensory accessories that take playtime to the next level! These pair perfectly with our new Sensory Play Jar (sold separately) - or you can use them to...

Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their charming smiles, fostering curiosity and playfulness. They invite babies to explore textures, sounds, and facial expressions while enhancing their understanding of emotions...

Zoom into playtime with these fun and educational vehicle magnets, encouraging fine motor skills and vocabulary development. Product Details Diverse Vehicle Set: This set includes 30 classic vehicles, ranging from cars and motorcycles to planes, boats, and even a UFO. Playing with these toys...

Show off your wild side with Tattoo-Palooza temporary tattoos. The Dino Days tattoos set comes with 3 temporary tattoo sheets filled with cute and colourful dinosaurs. That’s over 50 tattoos of stegos, triceratops and t-rexes just to name a few. These temporary tattoos are...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys that jingle, crinkle and delight – easily attach this toy to baby’s car seat...

Keep little paws busy with the Bashful Black & Cream Puppy Ring Rattle. With four squashy paws, adorable perky black ears and a gentle rattle which delights at every shake. Crafted in the softest fur made from recycled fibres, our much loved Bashful character...

For endless comfort and soothing cuddles, the Bashful Dragon Soother combines our moss-hued Bashful Dragon clasping an irresistibly soft, un-stuffed square shaped soother, both made from recycled fibres. Neatly rolled and presented with a Baby Jellycat grosgrain ribbon it’s a perfect gift for babies,...

Show off your love of mermaids and fanciful sea creatures with Tattoo-Palooza temporary tattoos. The Mermaid Magic glitter tattoos set comes with 3 temporary tattoo sheets filled with mermaids. That’s over 50 tattoos of mermaids, mermaid cats and other under-the-ocean goodness. These temporary tattoos...

Great things most definitely come in small packages. Amuseables Sports Golf Ball is impeccably presented in a white textured fabric, sporting a suedette summer blue visor and stitched face. With a big smile and two thumbs up this is a hole in one gift...

Gorgeously textured with velvety craters, Amuseables Moon is full of fun! A midnight matey for bedtime hugs, this pearly-white pal is curvy and cuddly. With squidgy cord booties, a weighted bottom and a peaceful smile, this moon's waxing poetic! A magical crescent and a...

Each time one of your caterpillars nibbles through a new piece of fruit you can add it to the string until you have a whole line of delicious snacks! Caterpillar is long to allow for easy threading of the fruit pieces. Product Details Suitable...

A 2020 Toy of the Year Finalist! An incredibly unique shape-exploration experience! The six chunky shape blocks are each designed with fascinating textures that are sure to thrill the fingers. There's a cube, a diamond, a sphere, a triangle, a flower, and the happy...

In The Very Brave Lion, a little cub talks to his daddy about growing up. He learns it's okay to be scared sometimes, and that kindness and love are all that matters. A poetry fable with plenty of heart and beautifully sweet illustrations. Product...

This jolly whale just loves blowing bubbles! Fill his spout with bubble bath or liquid soap and lower him into the bath. Makes bath time clean and fun! Product Details MULTI-PURPOSE TOY: Perfect for use in the bath or at the pool for experimentation...

Push down on these lovely creatures and they jump up! Use the fishing pole to catch each one and stow it in your net. Product Features PLENTY OF PIECES: This set Includes three creatures, a net with a detachable fishing-pole handle. GET READY TO...