New to the Lagoon

Pretty Practical! From drips to drools, the Itzy Everywhere Bib has got you, and your little one, covered! Made of light-weight, water resistant fabric in on-trend prints, this essential features a crumb pocket and a soft hook and loop closure. Product Details Materials: 100%...

ZippyJamz footies are designed to make diaper changes easy... no more need to completely unzip and get your baby cold during those midnight diaper changes! Product Details 2 separate zippers make dressing and diaper changing quick and easy Keep your baby warm and covered...

ZippyJamz footies are designed to make diaper changes easy... no more need to completely unzip and get your baby cold during those midnight diaper changes! Product Details 2 separate zippers make dressing and diaper changing quick and easy Keep your baby warm and covered...

ZippyJamz footies are designed to make diaper changes easy... no more need to completely unzip and get your baby cold during those midnight diaper changes! Product Details 2 separate zippers make dressing and diaper changing quick and easy Keep your baby warm and covered...

Some-bunny will LOVE this soft footie! Up your diaper changing game with our snap-free two zipper sleeper! Your little one will stay cozy & covered during diaper changes thanks to our snap-free, two zipper design. Get ready for bed in no time with the...

Some-bunny will LOVE this soft footie! Up your diaper changing game with our snap-free two zipper sleeper! Your little one will stay cozy & covered during diaper changes thanks to our snap-free, two zipper design. Get ready for bed in no time with the...

Your little one’s new exploratory tagalong! The attachable Bitzy Traveler is made with soft natural cotton fabric and features jingle sounds, dangling rings, crinkle textures and more! A developmental gem and loveable treasure. Product Details Age: 0mos+ Materials: 28% Polyester Fibres, 24% Cotton fabric,...

Objects in the Itzy Bitzy Mirror are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured feet, and grasps for the ribbons. Attach to your car seat for on-the-go entertainment and sensory play. Tummy...

Objects in the Itzy Bitzy Mirror are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured feet, and grasps for the ribbons. Attach to your car seat for on-the-go entertainment and sensory play. Tummy...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory exploration and promotes self-soothing. Product Details Age: 0mos+ Dimensions: 9.5″ W × 7.25″ D × 11.0″ H Weight: 0.38 lbs Features...

Your forever bag for baby & beyond, every (little) step along the way! The Boss Plus™ Backpack is everything you love in our original Boss Backpack™ with a sleek design and premium features. Elevated with thoughtful organization and style, this bag is perfect to...

Catch the Rhythm! Rock baby’s world with the Itzy Music School xylophone! Each colourful sardine plays a unique note, sparking rhythm, motor skill development, and an ocean-sized love of music. Product Details Recommended play age: 12+ months Materials: 15 parts of plastic - 71.4%...

A charming take-along toy! ake fun on the run with Itzy Travel Charms! This on-the-go toy engages baby’s senses with crinkle and jingle sounds, soft fabrics to touch, and teething knots to soothe sore gums. With an easy link for strollers or car seats,...

Sensory play that sticks! Pull, twist, and play all day! The Itzy Twist & Bop boosts fine motor skills and strengthens hand-eye coordination while providing maximum entertainment. With a secure suction cup base, this sensory sidekick stays put while baby clicks the wings, spins...

Fewer night wake-ups, longer stretches of restful sleep — the Loulou Lollipop 1.0 TOG Big Dreams Sleep Bag in Forest Families helps your baby sleep deeper and more comfortably. Crafted from TENCEL™ Lyocell with spandex for stretch, this all-season sleep sack actively manages body...

Easy to grip, satisfying to chew — the Loulou Lollipop Moose Teether soothes sore gums with textured surfaces designed for little hands.. Made from 100% food-grade silicone (Health Canada standards). Unique textures massage and relieve teething discomfort. Free of BPA, PVC, phthalates, lead, and...

Easy to grip, satisfying to chew — the Loulou Lollipop Moose Teether soothes sore gums with textured surfaces designed for little hands.. Made from 100% food-grade silicone (Health Canada standards). Unique textures massage and relieve teething discomfort. Free of BPA, PVC, phthalates, lead, and...

Easy to grip, satisfying to chew — the Loulou Lollipop Yellow Taxi Teether soothes sore gums with textured surfaces designed for little hands. Made from 100% food-grade silicone (Health Canada standards). Unique textures massage and relieve teething discomfort. Free of BPA, PVC, phthalates, lead,...

Easy to grip, satisfying to chew — the Loulou Lollipop Pretzel Dog Teether soothes sore gums with textured surfaces designed for little hands. Made from 100% food-grade silicone (Health Canada standards). Unique textures massage and relieve teething discomfort. Free of BPA, PVC, phthalates, lead,...

Our OneC Pacifier Clip is a perfect accompaniment to any pacifier and any parent, putting safety and simplicity first. With smooth food-grade silicone, this adaptable pacifier clip will fit any pacifier, making it a convenient accessory for travel or everyday use. Our BPA-free, stretchy...

Bashful Silver Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette nose and stitched eye detail holding a square shaped soother, un-stuffed and irresistibly soft to touch. When the soother is untied, Bashful Bunny...

Stomp your hooves and gallop away on a magical adventure! If I Were A Unicorn is a chunky board book that lets imaginations run wild. With feely panels, shiny fabrics, stunning colours, and sweet illustrations, it's an enchanting gift for creative readers. Product Details...

Irresistibly soft in a pale silver coloured fur made from recycled fibres, Bashful Silver Bunny Comforter features our beloved Bashful Bunny signature long lop ears, a pink suedette nose and embroidered eyes. Designed with an un-stuffed body yet delicately squashy paws and bobble feet,...

Looking for Leola Bear? You’ll likely find her in her South London studio – surrounded by painting, sculptures and fashion designs. When she’s not there, she’s off traveling; looking for inspiration – and the perfect shade of plum. A talented, distracted artist (with a...

Amuseables Pink Orchid is a voracious reader. She tried attending the local book club that Blushkin Blossom Luxe Bunny started, but found she never had anything to contribute. Characters and plot twists don't drive her book count. For her, it's the act of reading...

Always ready to add colour to everyday life, Beautician Mouse loves dressing up and making every moment feel special. She wears an elegant black and white outfit, red high heels and a matching red pom pom on her head. This stylish mouse stands out...

The wedding bells are ringing! These two mice share a beautiful love story and are ready to celebrate their special day. The mouse bride is dressed in a classic white gown, complete with a lace veil, hidden garter, and a bouquet in paw. By...

A Maileg favourite, this Big Sister Mouse comes tucked inside her very own matchbox bed. Dressed in cozy pyjamas, she rests on a soft blanket with a little pillow, ready for sweet dreams. When she wakes, she is all set for hours of play...

Little Sister Mouse is ready for the stage, dressed as a graceful ballerina. She wears a soft, off-white coloured tutu with a matching pom-pom, all set for hours of dance and play. Product Details Recommended play age: 3+ years Height: 4.33in Net weight: 0.02lb...

Little Sister Mouse is ready for a day of adventure, dressed in a cosy striped shirt and skirt. Slung over her shoulder is a charming bag with tiny holes that make it look just like a piece of cheese, perfect for carrying tiny treasures...