New to the Lagoon

See it, grab it, snack. The Itzy Snack Pal is a mess-free snack cup built for the stage when baby wants to do it all themselves. Clear sides mean they can see exactly what is waiting inside, and two easy-to-grasp handles are sized for...

Stylish and fun, this fashionable mini star bag has a shiny gold tone for a cute and lovely look. Ideal for carrying small items, the single-compartment design features a flip-open lid. This structured bag can be carried by the shoulder strap.

Make rainy days something to smile about! The Little Bow Rain Boots are thoughtfully designed to keep little feet dry, comfy, and full of joy — rain or shine. Crafted from soft, lightweight rubber, these charming rain boots feature an all-over playful bow print...

Sherick Fredermen's new low-cut sneakers have a contemporary running shoe design. Soft and light features in navy-brown are the perfect way to round off children's casual styling with a puffy hand feel. Your kid's new favourite shoe is designed with PU and Mesh. This...

Sherick Fredermen's new low-cut sneakers have a contemporary running shoe design. Soft and light features in navy-brown are the perfect way to round off children's casual styling with a puffy hand feel. Your kid's new favourite shoe is designed with PU and Mesh. This...

Say hello to Barrels, our cheerful Corgi companion—designed to bring smiles, giggles, and extra charm to every rainy-day adventure. Inspired by the lovable personality of corgis, these rain boots feature cute 3D ears at the toe, giving the boot a fun, touchable texture that...

These Leather Chelsea Booties are a stylish pre-walker that protects your little one's feet as they learn to walk. The cow suede sole offers flexibility and grip in their first steps. They are designed with a comfortable round toe, elastic opening, Velcro closure, and...

Sherick Fredermen's new low-cut sneakers have a contemporary running shoe design. Soft and light features in navy-brown are the perfect way to round off children's casual styling with a puffy hand feel. Your kid's new favourite shoe is designed with PU and Mesh. This...

Keep little feet dry and comfortable—rain or shine. The Little Voyager Waterproof Boot is designed for everyday outdoor adventures, from puddle jumping to playground fun. Made with a durable waterproof rubber upper, this boot provides reliable protection while staying lightweight and flexible for active...

The Mixed Purple Rainboot designed to keep little feet dry, comfy, and happy—no matter the weather. Featuring a soft matte light purple upper with a blush-pink sole, these boots combine modern style with everyday practicality. Made from lightweight, waterproof rubber, they’re easy for kids...

The Bling Bling Halloween Element Clips are a ghoulishly cute match for the spooky Halloween season. These sparkling hairclips are set on a clip covered with grosgrain ribbon, which may can the perfect cuteness for your little girl's outfit. Product Details 4 pieces per...

Our Dino Adventure Rainboots are designed for little explorers who love to jump, splash, and roam—no matter the weather. Featuring a playful dinosaur camouflage print, these boots combine fun design with serious functionality. Made from flexible, waterproof rubber, they keep little feet dry and...

For years now, Amuseables Silver Star has been spreading a little winter wonder in secret. It isn’t easy – especially when she’s this shiny – but she's not been discovered yet... Every December, she drops off doorstep surprises for the entire neighbourhood. Successes include...

Once Amuseables Perta Snow Boot commits to a project, she gives it some major welly – and her Christmas decorations are no exception. As the sole winner of her street’s annual Light Contest four years running, she’s determined to keep a firm grip on...

Amuseables Pomilly is the queen of the Christmas party! She spends December bobbing between festive gatherings, spreading warmth wherever she goes. Her brie and cranberry bites are the stuff of legend, and once she gets hold of a karaoke mic? No ballad is off...

Ulrich Wolf is daintily dipping his toes into the world of ballet... as the principal choreographer for an all-Jellycat performance of The Nutcracker! The undisputed leader of the pack, Ulrich is on the hunt for excellence – he’s spent hours in the studio helping...

Munro Scottie Dog isn’t usually one to brag, but even he has to admit... he's looking fetching in his Winter Jumper. Full of confidence, he’s appointed himself chief carol singer for the season, heading from door to door and proudly belting in his broadest...

Mighty in stature he may be, but as a keen amateur ice sculptor, Bizzlestomp Bear happens to prefer life in miniature. Whether he’s crafting turrets the size of a snowflake or filling a moat with a thimbleful of water, those enormous paws remain precise....

The Foundation Joggers by Swizz The Label are designed for everyday movement, comfort, and effortless style. Made from a durable yet ultra-soft French Terry blend, these kids joggers deliver the perfect balance of structure, stretch, and breathability for play, lounging, and everything in between....

The Foundation Joggers by Swizz The Label are designed for everyday movement, comfort, and effortless style. Made from a durable yet ultra-soft French Terry blend, these kids joggers deliver the perfect balance of structure, stretch, and breathability for play, lounging, and everything in between....

Elevate their everyday wardrobe with our Premium Long Sleeve Shirt, designed for both comfort and style. A premium heavier-weight 95% cotton, 5% spandex blend gives it a soft-touch feel, just the right amount of stretch, and durability that keeps up with all-day play. A...

Elevate their everyday wardrobe with our Premium Long Sleeve Shirt, designed for both comfort and style. A premium heavier-weight 95% cotton, 5% spandex blend gives it a soft-touch feel, just the right amount of stretch, and durability that keeps up with all-day play. A...

The Foundation Pullover is a must-have staple in durable, high-quality French Terry — soft, stretchy and built to move with busy kids. Lightweight enough for warmer days, cozy enough for layering when it turns cool. A high-low hem and slim, tapered cut mean it...

Amuseables Fitswell Mitten loves nothing better than to hang loose with her best friends, Amuseables Perta Snow Boot and Pomilly.The challenge is, they're both usually busy on the run-up to Christmas – that is, from early September – and Fitswell would rather not chill...

Whenever Mullover Spiced Drink needs some quiet, he grabs his snowboard and heads to one of the less crowded slopes. Carving wide arcs as he glides downhill gives him the perfect opportunity to untangle life's little mysteries. What present should he get Tawoola Owl...

The Foundation Joggers are built for everyday movement. Durable, ultra-soft French Terry that’s thicker than average — it holds its shape wash after wash and holds up to whatever the day involves. A tapered leg and cuffed ankles give them an elevated look that...

The Ease Sweatpants are built for the days that don't ask much. Brushed 95% cotton fleece with a hint of stretch — soft enough to live in, sturdy enough to survive the playground. Cut intentionally baggier for that relaxed, cozy look, with elastic ankles...

The Everyday Ribbed Set is the one they'll want to live in. A 93% cotton, 7% spandex rib knit with real flow to it — soft, light, and relaxed enough that they'll forget they're dressed at all. Sold as a set, designed to be...

A soft cuffed toque that goes with everything and gets worn every day from October to April. Classic fold-over cuff, subtle Swizz logo on the front right, and a knit that holds its shape instead of stretching out by December. Sized from newborn right...

A soft cuffed toque that goes with everything and gets worn every day from October to April. Classic fold-over cuff, subtle Swizz logo on the front right, and a knit that holds its shape instead of stretching out by December. Sized from newborn right...