New to the Lagoon

Meet our Stylish and functional Waterproof Tight Bucket Hats - the perfect all year hat designed to thrive in and out of the water!    Made from 100% Waterproof Nylon, this custom cap casts excellent shade for your little one while providing full ear...

Meet our Stylish and functional Waterproof Tight Bucket Hats - the perfect all year hat designed to thrive in and out of the water!    Made from 100% Waterproof Nylon, this custom cap casts excellent shade for your little one while providing full ear...

New to the collection, this easy wear oversized T-Shirt Rashguard features a round neckline and lengthened round hem bottom. Loose and breezy, the fit on this top is an intentional oversize and we do suggest buying to size vs sizing up. Designed to be...

Race them down the stairs or off the couch! These colourful springs are ready to take the leap! Each spring is 2" tall and is available in 2 assorted styles. Each sold separately. Colour placement may vary. Product Details Premium quality metal Weight: 0.2...

As party planner Amuseables Cracker’s faithful assistant, Amuseables Coneroi Temaki is a conic coordinator of iconic events. He’s very hands-on, doing everything from sculpting centerpieces from ice to inflating last-minute balloons: whatever's needed to ensure the client is completely wowed. With dozens of events...

Amuseables Life Ring loves to be noticed. Bright orange, bold white bands and sliders that shout “look at me”, this charmer floats through life happily basking in the spotlight. But it's when trouble strikes that Life Ring truly shines. Be it sandy socks, a...

This friendly hedgehog is the perfect way to help your little ones' teeth come through as they play. With a fun, smiley face and smooth wooden body, the hedgehog has soft silicone spikes for your kids to chew on. The spikes feature embossed patterns...

Our snuggly Itzy Friends Toy Collection Itzy Lovey features soft Sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teether helps massage and soothe sore gums, and crinkly arms and legs are sure to keep baby entertained with their...

Meet The Bitzy Pal, your baby’s new bestie & self-soother all-in-one! Extending from our Bitzy Bespoke toy collection comes a playful plush lovey beautifully crafted with a soft, cotton textile & complemented by a pacifier featuring a natural rubber nipple. Vibe check: instantly soothing...

Meet The Bitzy Pal, your baby’s new bestie & self-soother all-in-one! Extending from our Bitzy Bespoke toy collection comes a playful plush lovey beautifully crafted with a soft, cotton textile & complemented by a pacifier featuring a natural rubber nipple. Vibe check: instantly soothing...

The clear winner in pacifier storage! The multi-use Itzy Paci Case attaches onto your diaper bag, purse, or travel bag to keep essential parenting items in clear view. Just snap the case to your diaper bag and go! Clear material shows off your adorable...

Shake, Rattle & Teethe! Get ready for triple the fun with the Bitzy Shake. The soft silicone teether, colourful dancing beads, and gentle rattle sounds are perfect for sensory seekers tiny to toddler. Product Details Age: 3mos+ Materials: 70% silicone + 30% ABS L...

Add a twist to babys teething routine with the Crinkle Crew. Designed for little hands to hold, this soft silicone teether features sensory crinkle fabric to stimulate the senses while soothing sore gums. It's knot your average teether! Product Details Recommended Play Age: 3+...

Add a twist to babys teething routine with the Crinkle Crew. Designed for little hands to hold, this soft silicone teether features sensory crinkle fabric to stimulate the senses while soothing sore gums. It's knot your average teether! Product Details Recommended Play Age: 3+...

Add a twist to babys teething routine with the Crinkle Crew. Designed for little hands to hold, this soft silicone teether features sensory crinkle fabric to stimulate the senses while soothing sore gums. It's knot your average teether! Product Details Recommended Play Age: 3+...

A BFF to Soothe Sore Gums! Give teething some character with the Itzy Ring Pal! Featuring a cozy character in the centre, this textured silicone ring stimulates the senses with tactile ribbons and gentle jingle sounds. Your little pal will love this comforting companion!...

A BFF to Soothe Sore Gums! Give teething some character with the Itzy Ring Pal! Featuring a cozy character in the centre, this textured silicone ring stimulates the senses with tactile ribbons and gentle jingle sounds. Your little pal will love this comforting companion!...

A BFF to Soothe Sore Gums! Give teething some character with the Itzy Ring Pal! Featuring a cozy character in the centre, this textured silicone ring stimulates the senses with tactile ribbons and gentle jingle sounds. Your little pal will love this comforting companion!...

Hit All the Right Notes! Unlock a symphony for the senses with Bitzy Tunes! This easy-to-hold music toy offers three fun sound modes: sing-along songs, counting, and easy-play piano. With colour-changing lights and sensory beads, your little maestro is sure to steal the spotlight....

Loulou Lollipop's muslin swaddle blankets are made with ultra-soft, breathable bamboo and cotton muslin fabric that is gentle on baby’s delicate skin while still managing to be super durable. Our swaddle blankets are generously sized at 47" x 47" for use as a car...

Fewer night wake-ups, longer stretches of restful sleep — the Loulou Lollipop 1.0 TOG Big Dreams Sleep Bag in Smiley Sharks helps your baby sleep deeper and more comfortably. Crafted from TENCEL™ Lyocell with spandex for stretch, this all-season sleep sack actively manages body...

Fewer night wake-ups, longer stretches of restful sleep — the Loulou Lollipop 1.0 TOG Big Dreams Sleep Bag in Canada helps your baby sleep deeper and more comfortably. Crafted from TENCEL™ Lyocell with spandex for stretch, this all-season sleep sack actively manages body heat...

Lightweight enough to prevent overheating, secure enough to replace loose blankets — the Loulou Lollipop 0.5 TOG Muslin Sleep Bag in Bumble Bees keeps baby safe and cool on warm nights. Made from breathable viscose from bamboo and cotton blend muslin that naturally regulates...

Lightweight enough to prevent overheating, secure enough to replace loose blankets — the Loulou Lollipop 0.5 TOG Muslin Sleep Bag in Bumble Bees keeps baby safe and cool on warm nights. Made from breathable viscose from bamboo and cotton blend muslin that naturally regulates...

Mother Savannah is very sociable and friendly. She likes to go to parties with her family and friends. She loves her furry tail and makes sure to keep it looking shiny and fluffy! She is incredibly good at organizing gatherings and makes sure that...

Schylling’s Rainbow Tin Jump Rope is a colourful take on the classic springy plaything. Rainbow tin handles and adjustable rope length complete this sporty toy. Just a hop, skip, and a jump to endless active fun! Product Details Weight: 0.25 lbs Dimensions: 2.25 ×...

Explore the world of real building with Steel Works, the classic steel construction set. Be inspired, challenged and amazed as you explore your creativity and imagination. The durable steel parts let you build and rebuild real toys you can play with. Build something you...

Enjoy this classic game as players slide down snakes to go backwards or climb ladders toward victory! Product Details Weight: 0.9 lbs Dimensions: 7.75 × 14.5 × 1.54 in Recommended play age: 3+ years

The 15 Trick Sets include traditional tricks and props like the Coin Paddle, Perplexing Beads, Puzzling Boomerangs, Crystal Coin Case, the Money Tube, and more. Product Details Weight: 0.15 lbs Dimensions: 2 × 4.5 × 7.5 in Recommended play age: 6+ years

From flowers to rabbits you can create it all with this fun balloon modelling kit. Includes instructions and a 7″ pump. Product Details With Schylling Retro Toys, take a trip back to a simpler time, unplug, engage and remember the toys you played with...