New to the Lagoon

Made from our signature blend of ultra-soft and sustainable fabric using TENCEL™ Lyocell and organic cotton, our handy 2.5-tog sleep sack keeps the baby safe and warm all night. Designed specifically for bedtime and naptime, this cozy and clever solution can’t be kicked off—which...

Sealife Water Wiggler Toy - Ocean-Themed Sensory Squish Tube Dive into an ocean adventure with our Magical Sealife Water Wiggler Toy! This aquatic sensory delight is perfect for kids who love the sea and its colorful inhabitants. Watch in wonder as sea creatures appear...

Innovative Fun with Aurora: Toys That Inspire and Delight Aurora Toys embodies quality and innovation in the world of play, crafting not just toys but gateways to imagination and excitement. Each product, a blend of traditional craftsmanship and modern design, is meticulously constructed to...

Slime-tastic Adventures Await: Unbox Fun and Fantasy! Discover a world of squishy, stretchy fun with our "Slime" toy line, where each jar of slime is a new adventure waiting to unfold. Tailored to spark the imaginations of children, these themed slimes come with unique...

Slime-tastic Adventures Await: Unbox Fun and Fantasy! Discover a world of squishy, stretchy fun with our "Slime" toy line, where each jar of slime is a new adventure waiting to unfold. Tailored to spark the imaginations of children, these themed slimes come with unique...

Snoopy & Friends: The Peanuts Plush Collection by Aurora Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts Plush Collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Get to Know Sparkle Unicorn! Party Theme: Licensed | My ID Number: 2-060 Discover the Precious Moments plush collection, capturing the essence of love and sweet memories. Inspired by the beloved Precious Moments brand, this range features soft, high-quality plushies. Perfect for snuggling, storytelling,...

Get to Know Raffie Giraffe! Party Theme: Licensed | My ID Number: 2-059 Discover the Precious Moments plush collection, capturing the essence of love and sweet memories. Inspired by the beloved Precious Moments brand, this range features soft, high-quality plushies. Perfect for snuggling, storytelling,...

Nibble & Nosh! Give flair to your feast with the Itzy Bistro dining set. With an itzy-sized fork and spoon, this mealtime must-have is perfect for helping your little one on their journey towards independent eating. Bon appetit! Product Details Plate product dimensions: 8.5"...

Meet the Itzy Sips Straw Cup, where style meets function for your little’s first sips. Designed for little ones 6 months and up, this adorable cup makes the bottle-to-cup transition easy with a weighted straw that lets them drink from any angle, ergonomic handles...

Connected to a handy dandy ring, baby can easily snuggle up to their plush lovey pal while soothing their gums on the attached teether. Plus, each character features entertaining crinkle sounds & textured ribbons for a playful pick-me-up! Product Details Age: 0 mos+ Materials:...

Chew on this! Babies will experience pure relief with the Itzy Ritzy natural rubber Comfort Crew! This soft squeezable teether is designed to massage and soothe sore gums the natural way, pure and simple! Product Details Materials: 100% latex Dimensions: 6.5" L x 4.25...

Sustainably harvested from the Eastern Mediterranean, our 100% natural sea sponges are perfect for gentle scrubbing and extra bubbly baths. Soft, durable, and shaped for little hands (ages 3+), they’re a bath time must-have—and an anti-bacterial, hypo-allergenic and planet-friendly choice. How to use: Before...

A 100% natural, fragranced, colour-free bubble bath powder. A powdered bubble bath that’s all joy and zero nasties! Just one scoop creates rich, fluffy bubbles that cleanse and hydrate, making it a gentle alternative to soap. Packed with plant-based goodness, Bubble Whoosh PURE is...

Bring your art to life—literally—with Dot-a-Lot 3D Dimensional Craft Paint! This set of 8 bright, bold coloured craft paints adds texture you can see and feel. Designed for dot painting, decorating, and mixed media projects, each paint dries with a raised finish that adds...

Happy was just made wearable with these unicorn party tattoo sheets. Durable and long lasting, these charming temporary tattoos are perfect for birthday parties, sleep overs, or any gathering of creative kids! What does it take to throw a unicorn party? Just put on...

Keep little hands busy and creativity flowing with the Kitty in the City Let’s Go! Activity & Colouring Kit! This kids' activity kit is packed with 40 pages of activities, including colour-by-number, word searches, puzzles, and games, all featuring adorable kitties exploring the city....

A doll crafted with care features beautiful beige skin and brown hair! Perfect for playtime with removable outfits, a magnetic pacifier, and diapers. The Wee Baby Stella collection will delight little ones with a new look they will love! Wee Baby Stella is a...

Watch out for your fish supper – Chip Seagull is on the streets! You can’t miss him. He’s got a huge beak, he’s built like a liner and his hair screams 80’s punk rock. He’s currently on a catering course at a college in...

Create an elegant, zero-maintenance floral display with this home decor building set for adults. The LEGO® Botanicals Tiny Plants (10329) building project features flora based on arid, tropical and carnivorous species, each nestled in a buildable, terracotta-coloured container. Enjoy time out crafting each of...

Fluffy Crab is hopping out of the rockpool to wave hello with those soft squidgy claws! This snuggly beach scamp is so, so happy, with a sweet stitchy smile and shiny black eyes. Adorably apricot, this kooky crab is a gorgeously goofy gift. Please...

Surprise your young action hero with this exciting LEGO® City Police Motorcycle Chase (60455) playset. Perfect for little builders aged 4 and up, it features a cool police motorbike with wide tires, a crook’s getaway skateboard and an opening mini-ATM with a toy banknote....

Looking for a cool toy car gift? Kids can step into the thrilling world of Formula 1® with the LEGO® City F1® Garage & Mercedes-AMG & Alpine Cars vehicle toy (60444) for ages 7 and up. This portable F1 model playset, complete with a...

GOTS certified 100% organic cotton smocked elastic headband with a front bow-tie design soft and stretchy to accommodate your growing baby tagless for added comfort against gentle skin azo-free, non-toxic, eco-friendly dyes ethically made in India machine wash/drysmocked elastic headband with a front bow-tie...

GOTS certified 100% organic cotton smocked elastic headband with a front bow-tie design soft and stretchy to accommodate your growing baby tagless for added comfort against gentle skin azo-free, non-toxic, eco-friendly dyes ethically made in India machine wash/drysmocked elastic headband with a front bow-tie...

Kids team up with Cassian Andor and K-2SO to recreate Star Wars: Andor™ Season 2 scenes with this Rebel U-Wing Starfighter buildable model kit (75399). A playful holiday or birthday gift for boys, girls and any Star Wars™ fans aged 8 and up, the LEGO®...

Inspire youngsters to recreate thrilling Star Wars: The Clone Wars scenes with this LEGO® Star Wars™ Clone Trooper & Battle Droid Battle Pack (75372) for ages 7 and up. It features 4 LEGO Star Wars minifigures and 5 LEGO figures – a Clone Shock Trooper, 3 Clone...

GOTS certified 100% organic cotton fits soft and snug around baby's gentle head cleverly-designed with a centre loop that can attach to any bow, barrette, clip, etc. for an endless combination of whimsical style organic baby headband pairs perfectly with all of our other...

Sarah and Mystery are beaming. Sarah loves riding out with her Arabian mare. And Mystery, the pretty beige mare, feels exactly the same. She pricks up her ears happily and snorts in anticipation. Sarah strokes the pretty white blaze on her forehead and climbs...

Lisa and Storm are a beautiful duo! Lisa has plaited the jet-black mane of her Hanoverian gelding into beautiful braids. His coat is freshly groomed. Storm is already wearing a saddle and bridle. Lisa has put on her bracelet as a lucky charm. Is...